Gen Z

Gen Z Collection – PrimeStitch NI

This is not your millennial cousin’s merch. The Gen Z Collection is loud, ironic, and fully fluent in internet culture. Built for the chronically online, the socially exhausted, and the fashion-forward digital natives, this drop captures the chaos, humor, and self-awareness that defines a generation.

Expect meme-worthy slogans, unapologetic tote bags, and wearable inside jokes pulled straight from your FYP. Whether you're in your soft launch era, doomscrolling through life, or ghosting everyone except your group chat — this is your uniform.